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EPISODE TEN LESSONS

Anthony Parinello and Beth Gottfried
10 SECRETS I LEARNED FROM THE APPRENTICE
Chamberlin Brothers, 2004

Michael Robin
LESSONS FROM THE APPRENTICE
Time, Inc. 2005

 

In the boardroom

With only three team members total on Protégé, Troy was relieved that he didn't have to choose who to bring into the boardroom with him. All three would face Mr. Trump as a united team. In the boardroom, Donald started with Troy since he was the Project Manager. Troy said that they had a great idea with the prepaid ride cards. But Donald wasn't satisfied. The idea couldn't have been that great because Protégé was "beaten badly." Troy admitted that Versacorp had a stroke of genius when they decided to sell advertising. Donald then turned to the others, but they circled the wagons and did a good job of supporting each other. Donald clearly grew tired of this and went for the tough question. He asked Kwame who should be fired. Pressed for an answer, Kwame said Heidi. Heidi said that since Troy was Project Manager, he holds the most responsibility and should go. Troy was ready to answer the question, but instead, Donald asked Troy who should return with him to face the firing. Troy was confused. He thought that they were facing the firing right then. But Donald told Troy to send one person up to the safety of the suite and return with the other to face the firing. As Project Manager, Troy had to pick someone. He hesitated and then chose Heidi. Out in the lobby, Troy and Heidi sat down and waited. Troy tried a little charm and said, "Here we go, girl." Heidi replied with a little charm of her own and called Troy something that you apparently can't say on TV.

George said that Heidi didn't do much in this task. But he also said that a leader needs to be creative and Troy hadn't been. Carolyn said that Heidi never comes up with ideas and that Heidi had always ridden the coattails of others, so it was time for her to go. When Troy and Heidi came back in, Donald gave each a chance to explain why they should stay. Troy said that he was a born leader. He said that he takes risks and is often chosen as Project Manager by his peers. Heidi said that she is also a leader and that she's feisty, aggressive and can sell. But Donald got Heidi to admit that everyone agrees that Troy is a good leader (even Heidi) and that no one has ever said the same about Heidi. Donald said that Troy had always done pretty well, even when Troy had been on losing teams. On the other hand, Donald said that even though Heidi had been on winning teams, she didn't step up this challenge. Her heart just wasn't in it. And with that, Donald fired Heidi.


Commentary

  • Assemble the Right Team.

    • No wonder Bill was the big idea beneficiary in this episode: he brainstormed with Amy and Katrina, who had earned reputations for creativity, while rival project manager Troy traded ideas with Kwame and Heidi, who had not.  Surrounded by talented by largely conventional thinkers, Troy pedaled in place all episode.

  • Create a Safe Space. 

    • Bill always let his teammates know it was okay to let their imaginations run wild.  As Katrina suggested several bad ideas near the start of this episode, Bill's carefully neutral face and body language are the marks of an effective listener.  Katrina knows her ideas haven't clicked, but also that it's safe to try again.

  • Wait for the Big One. 

    • Again, watch Bill.  At first, he takes in Katrina's barrage of mediocre suggestions with professional neutrality.  Then when the one red-hot idea comes, he takes decisive action.  The instant Amy suggests selling advertising on the vehicles, Bill terminates the brainstorming session and throws the entire team into making the strategy work.  "If we put this together it will be a bloodbath," he predicts.  And he's right on the money.
      Meanwhile, over at Protege project manager Troy goes with his own prepaid rickshaw ride card as the idea that will seal the win.  An outside-the-box thinker if ever there was one, Troy fails to stretch his imagination just when he needs it most.  The ride card flops, and in the boardroom he concedes that the task was lost in its opening hour: "Our idea was great," he admits, "theirs was brilliant."

  • Have Fun. 

    • Troy was as low as he could go: charged with making the most money in a day as the head of a fleet of pedicabs, he watched helplessly while his vehicles sat empty at the curb--his marketing brainstorm or prepaid ride cards proving as popular with New Yorkers as the Red Sox--while the other team's pedicabs rolled by covered with advertising that he's never thought to sell.  But rather than throw up his hands, Troy threw on his hat, grabbed some handlebars, and took to the streets as the freewheeling Rickshaw Cowboy.  All at once, sales turned a corner.  In order to make fortune take flight, sometimes you need to learn the simple value of a smile.

  • Celebrate Your Colleagues' Strengths. 

    • When Amy had the idea to sell advertising on her team's fleet, project manager Bill positively beamed.  He put all his energy behind the idea and gave her full credit for it.  After their victory, Bill looked more than ever like the front-runner:  his air of authority in the face of a strong collaborator and competitor showed a leader's confidence.
      But even as Bill cemented his leadership credentials, Katrina did the opposite.  She bristled when Bill chose Amy's idea over her own and had a testy give-and-take with him afterward.  She was still stewing days later--even though the idea had proven successful and Katrina had shared in the victory.  "Amy needs to be the star of every transaction," Katrina snipped.  Katrina's envy made her look small, and by refusing to celebrate her colleague's strength she revealed her own weakness.

  • Watch Your Mouth

    • Bill carried himself with a leader's poise not only during the task, but also during downtime.  Even in the heat of his quarrel with Katrina, Bill managed his mouth as effectively as he managed his teammate's resentment. It was easy to imagine him on the other side of the boardroom table.

  • Be Accountable

    • Troy was, in his own words, "looking up the backside of a dead dog with fleas" after Bill's fleet handed him a spectacular drubbing.  But in the boardroom, Troy chose not to point fingers.  Instead he calmly explained his strategy and accepted full responsibility for it.  He recognized that Versacorp's sale of advertising space on their pedicabs was a brilliant move and that he'd been outfoxed.  By meeting's end, Troy's 'buck stops here' attitude had burnished his reputation as a leader even in defeat.  Heidi, who had done no grievous wrong but who had never stepped up and made herself accountable, went down the elevator instead.


Lessons Learned

Look for the Profit and Then Use Your Resources Strategically

"Show me a good loser, and I'll show you an idiot." - Leo Durocher

  • Remember that the clock is always running.
  • Learn to identify profitable deals.
  • Make intelligent choices about which deals and offerings are worthwhile.
  • Don't spend large amounts of time and energy on low-margin deals.
  • Eliminate business propositions that can't realistically be expected to deliver a certain minimum level of performance. 
  • Identify and exploit non-cash resources.
  • Spend money only as a last resort.
  • Get supplies you need without paying full price for them whenever possible.
  • Make agreements that promote both your interests and those of your customer or client.
  • Look for ways to attract the attention of potential customers without paying for advertising.
  • Try to find people who will work for you for free.
  • Manage your own time and the time of your employees effectively.

Gold Stars:

***


The Report Card
Protege:
  • Effort --
  • Performance --
  • Creativity --


 
Versacorp:
  • Effort --
  • Performance --
  • Creativity --


 

 

 

EPISODE 10