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EPISODE TWELVE LESSONS

Anthony Parinello and Beth Gottfried
10 SECRETS I LEARNED FROM THE APPRENTICE
Chamberlin Brothers, 2004

Michael Robin
LESSONS FROM THE APPRENTICE
Time, Inc. 2005

 

In the boardroom

Carolyn asked what minimum price they had set for the lease. Kwame said $35,000 to $40,000 - to which Donald responded, "That was stupid." He said that even if they had gotten their maximum price, they still would have lost. Next, Trump asked some hard questions. He asked Kwame who, between Bill and Troy, he would rather have at his side. Without hesitation, Kwame said Troy, which threw Bill a little. But both Bill and Kwame had some reservations about Troy. Neither would hire Troy as their Chief Financial Officer. Trump then turned to the subject of education. Bill had a degree from a school that Trump respected, Kwame had an MBA from Harvard and Troy had only a high school diploma. Troy added that he learned a lot from Trump's first book, "The Art of the Deal," but that didn't seem to do too much for Donald. It was time for Troy to choose. He decided to face the firing with Kwame, a move that really surprised Trump. Troy said that business is business and friends are friends. So, Bill went up to the suite and Troy and Kwame waited outside.

Donald asked his two advisors for their opinions. Carolyn wondered if Kwame had enough real business experience to compliment his strong education. Bernie said that, while Troy has good instincts, he's just too much of a loose cannon and he needs time and experience to mellow. Donald called Troy an Kwame back in. As soon as they entered, Donald told Kwame, "Your friend screwed you." Kwame said no, he didn't, and that business was business. Trump asked Troy why he picked Kwame. Troy said that, while Kwame had been a "Steady Eddie," he never really shined. Trump agreed, saying that despite Kwame being a Project Manager three times, he never really got out there and led. Finally, Trump said, "This is the toughest choice I've had to make." He explained the reality that the person who ultimately becomes his apprentice may deal with multibillion-dollar businesses and Troy just isn't ready for that. So, Donald fired Troy.


Commentary

  • Know When to Shoot for the Moon. 

    • Bill, Kwame, and Troy did their homework and opened negotiations with interested customers at a figure that matched what the space had fetched in the past.  But they'd underestimated the appeal of "Trump luxury".  On the other team, Nick threw out the rule book and named an outrageously high figure.  He knew that he was offering a totally unique product that could not easily be compared to any other; the customer's desire would determine its value.  Nick got his price, and a trip to Mar-a-Lago with Amy, while Bill, Kwame, and Troy packed their bags for the boardroom.

  • Sometimes it's a Mistake to Do the Hustle.

    • A second bidder is a salesman's greatest boon.  Troy appeared to be sitting pretty when a new customer materialized just as he was about to close a deal for the penthouse.  But Troy squandered the opportunity when he pushed too hard too fast to ignite a bidding war.  The new arrival felt that he was being hustled and withdrew his offer.  If Troy had instead found a way to soothe the bidder's jitters, he might not have been bounced from the boardroom the next day.

  • It's not Personal, It's Business. 

    • Three of the toughest competitors met an unexpected defeat when Amy and Nick found a deep-pocketed bidder at the last moment.  Forced to choose between his good friend Kwame and a man with whom he'd had a prickly relationship--Bill--project manager Troy took the former into the boardroom with him.  The Donald was surprised.  Not only had Troy chosen his friend, but Kwame didn't seem to mind.  The pair had healthy boundaries when it came to their personal and professional affairs.  As Troy put it:  "Business is business.  Friends are friends.  Don't use them in the same sentence."  Although Kwame eventually bested his buddy in boardroom combat, Troy gave himself a fighting chance by setting friendship aside and choosing the more vulnerable opponent.


Lessons Learned

Negotiate for Success

"Your manners are always under examination, and by committees little suspected, awarding or denying you very high prizes when you least think it." - Ralph Waldo Emerson

  • Keep your attire simple, clean, and pressed.
  • Practice good posture.
  • First impressions count.
  • Introduce yourself.
  • The normal rules of etiquette apply in business--only more so.
  • Mingle successfully.
  • Be a good conversationalist, and always try to communicate at the $100,000 vocabulary level.
  • Be aware of your hand gestures.

Gold Stars:

***


The Report Card
Protege:
  • Effort --
  • Performance --
  • Creativity --


 
Versacorp:
  • Effort --
  • Performance --
  • Creativity --


 

 

 

EPISODE 12