13 Apprentice Season One

EPISODE FOURTEEN LESSONS

Anthony Parinello and Beth Gottfried
10 SECRETS I LEARNED FROM THE APPRENTICE
Chamberlin Brothers, 2004

Michael Robin
LESSONS FROM THE APPRENTICE
Time, Inc. 2005

 

In the boardroom

Bill and Kwame entered the boardroom. Donald first congratulated them. They were the final two out of over 215,000 candidates. Obviously they were each outstanding. But, Donald said, only one can get the job. Donald asked about Bill and Kwame's very different management styles. Donald said that Kwame's group wondered about his drive. Kwame said that he is just a calm, cool and collected person. Then, Kwame had to defend the fact that he chose Omarosa for his team - early in the draft. Carolyn said it was a risky choice and Kwame couldn't deny it. George brought up the issue that Kwame may not manage employees and situations closely enough. Carolyn told Bill that his group members thought he was too stressed at times. Bill disagreed and said that he's just intense. Donald asked Bill who the best choice would be. Bill said that he would be the best choice because of his experience, his "entrepreneurial blood," and his superior track record with tasks on the show. Kwame said he really wanted to work for Trump and said that he gave up a lot to try. Donald agreed and said that Kwame gave up so much, it scared him. Donald repeated that both men were outstanding and sent them out so he could confer with his advisors. George weighed in and said that Kwame was the best choice. He saw Kwame perform under fire and feels that Kwame is a better fit in the Trump organization. Carolyn said Bill was the best choice. She said that Kwame is too laid back while Bill is practical. She felt that Bill was a better fit. With his advisors split, the choice would be up to Donald. Donald asked his assistant to send the men back in.

Kwame and Bill got up and entered the boardroom. Donald said that the men were each winners, but that he could only choose one. Donald turned to Kwame and said that something was bothering him - big time. He said that Omarosa had lied to Kwame, twice. Donald wanted to know why Kwame didn't fire her. Donald sure would have. Kwame said he didn't know that was an option. Plus, he needed all three people in his group to complete his task. Donald turned to Bill and said that although Bill may have been a little nervous, he completed his task well. Then Donald spoke the words we've never heard from him before. He said, "Bill, you're hired!" In front of a live studio audience, Donald presented Bill with his first executive decision. For his job with the Trump organization, Bill could oversee the construction of a spectacular new building, Trump International Hotel and Tower in Chicago, or he could manage an incredible golf course on the edge of the ocean, Trump National Golf Club - Los Angeles. Bill said both jobs were tempting, but that his heart is in Chicago, so he chose Trump International Hotel and Tower in the Windy City. The audience cheered. Trump gave Bill fifteen minutes of free time and then told him to get to work!


Commentary

  • Keep the Pecking Order Clear. 

    • Kwame had more faith in his buddy, Troy, than anyone else, so when the going got tough at the concert, Troy was often looking over Heidi or Omarosa's shoulder. To Heidi in particular, it felt like he was doing a lot more than looking--sometimes he was calling the shots.  At the pre-concert meet and greet for which Heidi was responsible, she was caught off guard when the number of attendees swelled and only Troy was told in advance.  Heidi complained to Kwame and got his promise that Troy was merely a 'co-pilot', but the damage had been done.  Time had been lost, feelings bruised, and a power dynamic between teammates established; even after Kwame's intervention, Troy still took up and awful lot of space at the meet and greet.

  • Demand Loyalty.

    • Perhaps nothing is more essential to a manager's success than spotting an Omarosa in the ranks.  For nine episodes Omarosa seemed to pursue her own agenda rather than the group's.  Whether playing basketball in the street moments after claiming to be too debilitated by concussion to pitch in the apartment renovation or drawing kicks beneath the table from Amy by mishandling sales of Trump Ice, Omarosa appeared more interested in making the most of her reality television spotlight than in getting the job done right.  By the time Kwame chose her for the concert team, he'd had many chances to read the signs, but istead of double- and triple-checking her every move, Kwame stuck with his hands-off style and stayed out of the loop while she misplaced Jessica Simpson.  Asked about a phone call from teh Taj Mahal's event coordinator that was supposed to prevent that very thing, Omarosa pretended she'd never gotten it.  Kwame realized that she was lying but kept her on the job.  He lived to regret his choice when Mr. Trump asked to meet Jessica, but Kwame couldn't find her.  Meanwhile, Omarosa was with Jessica in the star's suite, trying on clothes instead of minding her walkie-talkie and beeper.  "This was the first time I thought I could be fired," Kwame said, and his instinct was right on the money.  "Omarosa lied to you," Trump said.  "Why didn't you fire her?  When someone deceives you, you have to do something."  Kwame didn't demand loyalty, and would not be the Apprentice because of it.

  • Send a Clear Message. 

    • Bill was a man on the go at the Chrysler Trump Golf Tournament.  He was everywhere at once, overseeing teammates, shaking sponsors' hands, rocketing in and out of the clubhouse at a near-sprint.  "I'm always doing a hundred things at once," he explained.  "I like to operate at a fast pace."  But, unknown to Bill, his team perceived him as "frenzied" and "panicked" and predicted that he would fail the task.  Meanwhile, at the Jessica Simpson concert, Kwame refused to micromanage.  If Troy, Omarosa, or Heidi said something was going to be done, he trusted their word.  "My leadership style requires talented people," he said.  "I put faith in the fact that I think that they're competent."  Later, however, his team said he lacked passion and needed to be more hands-on.  Neither Bill nor Kwame saw himself through his teammate's eyes until after the wrong message had already been sent.

  • An Ounce of Prevention is Worth a Pound of Cure

    • Kwame was a cool-headed master of damage control.  He didn't even break a sweat when his team misplaced Jessica Simpson--not just once, but twice.  No matter what the problem, Kwame swooped in with a  solution.  Too many fans at the meet and greet? No problem.  Kwame ordered them ushered through in small groups.  No food at the headliner's breakfast? No problem.  Kwame was right there to sooth the ruffled feathers.  If keeping a level head under pressure is a hallmark of good leadership, why did Kwame look so bad?  Because every single one of his problems was avoidable.  He left Omarosa in charge of keeping tabs on Jessica even after she'd botched the job once, and continued to give work to Troy even after things started falling through the cracks.  Proactive problem-solving would have made for a smoother event, and possibly won Kwame a job as the Apprentice.

  • Recognize the Perils of Friendship

    • Kwame and Troy had watched each other's back all season long, so it must have been hard for Kwame to crack down when his buddy got in over his head.  Because Omarosa was such a disaster, it was easy to overlook how many things Troy did wrong.  He didn't make sure the Taj Mahal's kitchens knew when to bring Jessica Simpson's breakfast, he angered Heidi by taking over the first meet and greet she was supposed to direct, and he let Omarosa slip away with the singer when Trump and Kwame were looking for her.  It was only natural that when crunch time came Kwame turned to the person he trusted most, but Kwame kept acting like a friend when what Troy needed was a boss.

  • Walk the Talk

    • How did Bill draw a winning effort from three people with nothing to gain?  By getting up at 4:30am, giving the task 100% effort, and even picking through the trash to find a sponsor's missing sign.  Bill led by example, and his teammates took pride in keeping up.  "Nick, Amy, and I are no longer competing," said Katrina.  "We are all trying to achieve the same goal for one person."


Lessons Learned

Cut Your Losses

"If you to truly understand something, try to change it." - Kurt Lewin

  • Reshuffle your team when it's clear that the team is not delivering the desired results.
  • Remember that firing someone is one way to change your approach.
  • Face the fact that not all teams mesh well, not all products connect with consumers, and not all people deserve to stay on the team.
  • Know that you, as the leader, have the ultimate responsibility to change course when necessary.
  • Understand that continuing to devote resources, time, and energy to someone or something that is not working will demoralize you and your team.
  • Don't forget that all over the business world people get fired every week.
  • Reconfigure designs or product lines if it becomes clear that market tastes have changed.
  • Drop projects and initiatives that are clearly losing money.
  • An effective leader must be prepared to change what is not working without apologies.

Gold Stars:

***


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EPISODE 14