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Up
in the suite, Kelly, Kevin and Ivana speculated about who would return from
the boardroom. In an interview, Kevin said he felt that Jennifer M. wouldn't
win the competition. He added: "I think the powers-that-be are on to her and
realize that she is not bringing as much to the table as everybody else is."
After the three toasted, both Jennifer M. and Sandy walked in. Apex asked
what happened, but this time the survivors were tight-lipped. Jennifer M.
and Sandy put up a unified front and offered no details. But when the two
women were alone, they had plenty to say - to each other. Although they had
gone after each other in the boardroom, they resolved to work together as a
team and win the next challenge.
The following day,
the teams gathered and Trump told them that their next task involved
something near and dear to him: chocolate. The teams would work with
M&M/Mars to sell a brand-new candy bar called The M-AZING Bar. The twist
Trump introduced was that the teams could only sell the bars they personally
helped make on the assembly line and which passed strict M&M/Mars quality
standards. The team that brought in the most profit selling their candy bars
would win while the other team would be back in the boardroom where someone
would be fired. As usual, George and Carolyn would act as Trump's eyes and
ears.
Apex, led by
Project Manager Ivana, arrived at the M&M/Mars plant. Ivana, Kevin and Kelly
suited up in M-AZING coveralls and protective eyewear. Looking sharp, they
got on the assembly line where they received a crash course in what it takes
to make an M-AZING Bar. The process, they discovered, involves many steps,
including putting down a layer of chocolate in a mold, adding M&M candies
and then covering the mixture with another layer of chocolate. All of this
had to be done quickly as not to clog up the constantly moving assembly
line. But if the candy making process were rushed, inferior bars would be
produced and tossed out by the inspectors. It would be a delicate balancing
act. At one point, Kevin noticed a bottleneck in the assembly line. To solve
the problem, he reorganized the line, and intentionally slowed up one
segment of it. In an interview, Ivana said that while she liked that Kevin
tries to solve problems when he sees them, he doesn't always seek approval
first - and that can be an issue.
Sandy and Jennifer
M. had resolved their differences and agreed to act professionally.
According to Sandy, that's all she could do with Jennifer M.: "How can you
get personal with Jen? I don't think that's even an option. She's like a
mannequin. She's just... you know. She's plastic." On the assembly line,
with Sandy as Project Manager, the team got off to a slow start. After two
and a half hours, the team had produced just ten candy bars. In addition,
Carolyn said she watched two trays of perfectly good bars fall to their
demise when no one was around to take them off of the moving conveyor belt.
Carolyn sarcastically declared the move, "Genius." But even if her team
wasn't producing candy bards with blistering speed, Sandy was fine with
that. She said she'd rather take the time to produce quality bars instead of
going too fast and having a poor product.
Once Mosaic was
done, they took their finished bars to a group of inspectors. When an
inspector saw the bars, he asked, "So, this is it... so far?" Another
employee answered, "That's it." Although the inspectors were not overwhelmed
by the number of bars, they were impressed with the quality. Those bars that
did not meet the high M&M/Mars standards were broken into pieces and thrown
away. Sandy said that every time an inspector snapped a bar, it was like a
knife going through her heart. The final total of quality bars that Mosaic
could sell was 290. Jennifer M. was concerned that with an extra person on
their team, Apex would produce more bars and start with a big advantage the
next day. On Apex, Ivana was also tense during the candy inspection process.
She said it was like "presenting your little babies." By the end of the
inspection, the Apex team members were the proud parents of 323 M-AZING
Bars.
The next morning,
Jennifer M. had the idea for the two women to dress alike. They wore red
tops, denim skirts and high heels. Sandy commented, "It was like the M&M
Sisters were born." When the women walked out of Trump Tower, a guy on the
street stopped and stared. Jennifer M. told Sandy, "We're already getting
the appropriate reaction." Sandy agreed and said, "Buy some candy from the
eye candy." Jennifer M. admitted that the two were willing to do just about
anything - within reason - to win. Dressed to sell, Sandy and Jennifer M.
jumped into the M&M promotional van and headed for Wall Street.
A pex
also headed to Wall Street to peddle their wares. The team was selling their
bars for two dollars a piece. But soon, Kevin dropped the price to one
dollar. Ivana complained that after just ten minutes, Kevin said he was
having a hard time selling the bars for two dollars each. She said that
Kevin told her that he was going to simply sell the bars for whatever price
he could get - a decision, Ivana said, that was made without any approval
from her. In another area of Wall Street, the M&M Sisters stopped in front
of a group of men and were able to coax them into spending five dollars each
for a candy bar.
Back on Apex, Ivana
got disturbing news when a pedestrian reported that two blondes in high
heels were selling the same candy bars for five dollars each. Ivana said she
felt panicked because Mosaic could easily beat them with that selling price.
Kevin told Ivana in no uncertain terms that they could not get five dollars
per bar. So, Ivana devised a plan. They would find Sandy and Jennifer M. and
undercut them on price, stealing their customers while taking in cash. Well,
Apex did find Mosaic, but Ivana's strategy didn't work as Sandy and Jennifer
M. just moved to a new location. Ivana said she was upset and called the
situation a "street fight." Ivana said that desperate times called for
desperate measures - and it turned out Ivana was desperate enough to remove
clothing to make a sale. She went up to men and told them that for twenty
dollars she would give them a candy bar - and drop her skirt. When one guy
gave her twenty dollars, Ivana kept her promise and took off her skirt,
revealing bikini shorts. A-MAZING-ly, Ivana sold several bars this way. But
as Carolyn watched, she did not look pleased.
Both teams gathered
in the boardroom to learn how they had done. George announced that Apex sold
323 candy bars for a profit of $560.75. But Carolyn said that Mosaic had
sold 290 bars for a profit of $1,023.11. The two women had beaten the
three-person team - and by almost double. For their reward, Sandy and
Jennifer M. flew to Chicago and spent a day with Bill Rancic, last year's
Apprentice. Bill showed off the progress of his project: Trump International
Hotel and Tower Chicago. But what the women really wanted was to pick Bill's
brain. Bill told them that the key to success is heart, passion and desire.
Bill also warned them that they'd have to let go of whatever happened in the
past if they wanted to win. After meeting Bill, each candidate felt that she
could really win and become Donald Trump's next Apprentice.
Back at the suite,
everyone was focused on the boardroom. Kelly, who was exempt from the
firing, said that he thought it was a tragedy that either Ivana or Kevin had
to be fired. Kelly believed that they were both stronger than either
Jennifer M. or Sandy. Ivana and Kevin had a heart-to-heart talk and said
that they would discuss their own record in the boardroom and not tear each
other down. In an interview, Kevin said that Ivana was one of the few
candidates he truly considered a friend. But in her own interview, Ivana
admitted that she would have no choice but to go after Kevin.
In the boardroom,
Trump told Apex that they set their price too low. Kelly said that Ivana
couldn't control Kevin, who unilaterally decided to sell the bars for a
lower price. Trump told Kevin that the lower price killed the team. Then
Trump asked Ivana if she flashed people on the street to sell candy bars -
and Ivana admitted that she did. George criticized all three candidates for
their lack of effort and creativity. He said that no one came up with any
marketing ideas (other than skirtless sales). Next, Trump dismissed the
three and asked his advisors for their input. George thought that all of the
candidates left something to be desired. But he said that at least Ivana
stepped up and did something. Carolyn didn't see eye to eye with George and
called Ivana's sales technique of pulling down her skirt "horrendous."
After Apex
returned, Ivana said that between Kelly and Kevin, she would fire Kelly.
Kevin said he would fire Ivana. Carolyn asked each candidate what their
record was as Project Manager. Ivana said she had 0 wins and 2 losses. Kevin
had 2 wins and 0 losses. And Kelly had 3 wins and 0 losses. Ivana asked
Trump to take a chance on her - but Trump said he didn't want to take a
chance on someone who loses all the time. Trump told Kevin that he hated the
fact that Kevin priced the candy so low. But then Trump turned to Ivana and
said, "You stripped - I'm not hiring a stripper. You made a lot of bad
decisions. And frankly, you've lost too much. Ivana, you're fired."
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