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This week's assignment:
Develop a new flavor of ice cream for
Ciao Bella Gelato Ice Cream Company, then go out and sell their new
flavor of ice cream. The team that makes the most money wins.
In the boardroom
Back in the boardroom, Ivana blamed her team's loss on the fact that the
street vendor had made the team move. But Carolyn countered that Apex ended
up not far from Mosaic, so their ultimate location couldn't have been much
of a factor. Trump added that he heard that the other team looked good in
their uniforms. Ivana said she didn't want to sell sex, but Carolyn
countered that the team didn't even look coordinated. Carolyn said that Apex
did nothing with dress. Then Bradford spoke up. He said that he was so
confident in his performance, that he would be willing to wave his
exemption. Trump accepted the offer but told Bradford that it was a "stupid"
move. Jennifer M., Sandy and Maria admitted that Ivana hadn't been a strong
leader in terms of organizing the group. Ivana countered that she had
received incorrect logistical information from Stacie J. George said that
the information was only half a block off. He also said that Ivana took too
long to decide where to move the carts. When Ivana argued that she took time
because she tried to take everyone's input into consideration, George said
that it's a leader's job to make decisions. Stacie J. said Ivana did a poor
job organizing the team. Ivana shot back that Stacie J. was responsible for
serious oversights. Everyone on Apex (except Stacie J., of course) said that
Stacie J. should be fired. Ivana decided to take three people with her into
the boardroom to face the firing: Stacie J., Bradford and Jennifer C.
Outside, in the waiting area, Jennifer C. was annoyed at being brought back
into the boardroom since she believed that she was one of the strongest
members on the team.
In the boardroom,
Carolyn said she leaned toward firing Ivana. George thought that Stacie J.
should go. Trump then called the four back into the boardroom. Trump told
Ivana that she was a lousy leader. He said that Jennifer C. always seemed to
talk at the wrong time. And he said that Stacie J. was hated by all. But, he
said that while he thought Bradford was "terrific" and "the best one in the
room," Bradford had made a stupid, impulsive and life-altering decision by
giving up his exemption. Trump said that it's that kind of single, impulsive
decision that can destroy a company. So, Trump fired Bradford. Shocked,
Ivana held her face in her hands and repeated, "Oh my God." Bradford, who
had started the day by being exempt, was fired.
What happened? How did one of the strongest candidates get axed and
two obviously weaker candidates survive? Bradford failed to factor into
account a number of critical realities. He forgot the age-old axiom "the
game ain't over until it's over." He miscalculated the biggest decision
influencer in the boardroom, Trump's ego. If there is anything that "The
Apprentice" has shown us (this and last season) is that there is only
room for one ego in Trump's boardroom. If you have any doubt about whose
that is, just ask Trump. Another clue: the background music of "Here
Comes the Emperor" as he makes an entrance! Let's also not forget, Trump
is keenly aware that drama, upset and shock factor will win ratings.
Bradford forgot this, and it cost him the game.
The best decision is not always the one made -- never underestimate
the power of ego to fog clear thinking. Trump made the decision to fire
one of the best in the room and leave two clearly inferior candidates.
In Trump's boardroom, any candidate, despite proven leadership
achievement, is fair game for the chopping block.
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Lessons Learned
How to Make Sound Business Decisions
"Business is all about decisions-decisions you make as an
individual, a team member or a team leader. There are considered decisions
that come with the luxury of time, like marketing plans and budgets, and
then there are other decisions that are thrust upon you and have to be made
instantaneously. Every decision can be important to your business-and
your career."
- Before you make a decision, carefully weigh the risks and
rewards. Don't act, or react, without giving thought to the
consequences. You want to make thoughtful decisions, not reckless ones.
- Don't let your emotions influence your decisions. Too often,
such decisions will be wrong-and regretted. After you have spoken, you
may find yourself either backtracking or trapped.
- Seek balance and moderation in your decisions. You don't want
to be known as someone who is indecisive or is impulsive. Colleagues
expect decisions to be made-it can be frustrating not knowing what
course to take-but they also respect someone who listens and weighs
information before making a decision.
- Make decisions for the right reason. If you are in a position
of strength, watch that one of your subsequent decisions won't actually
diminish your power. Don't jeopardize yourself or your team out of
bravado or to impress others with a grand gesture. Make decisions for
the right reasons-weighing a fleeting moment of glory against the
long-term consequences. Picture the worst-case scenario.
- Compensate for your personal decision-making biases. Are you
a 'numbers' person or a 'big picture' person? Do you look for the
quick-fix or a long-term solution? Improve the quality of your decisions
by better understanding yourself.
- Practice the 80/20 rule. Recognize that 80 percent of the
information you will need to make a good decision generally can be
assembled in a relatively short time. Don't wait for the remaining 20
percent-in most instances, it isn't likely to change the situation.
- Develop quiet confidence in your decision-making ability. The
more decisions you make, likely the better they will be. Most
professional decisions don't require Solomon-like wisdom, but they do
require that you weigh the facts and understand the individuals
involved. When you make the wrong decision, you need to be flexible
enough to change direction.
- As a leader, you are expected to make decisions. Teams need
the clarity that decisions bring...even if the leader's decision is to
postpone one for awhile. Team leaders often make the strategic decisions
and rely on team members for the tactical ones.
PASS
- Role clarification. Kelly, leader of the men's team
(Mosaic), provided clear structure and order for his team, showcasing
his military leadership experience. He began by establishing defined
sales and flavor-selection teams -- with team members assigned based
on individual talent and skills -- brilliant!
- Marking and celebrating short-term wins.
Kelly, who looks
to be one of Trump's stronger candidates at this point, expressed
public gratitude for the good work of his team. Celebration and
acknowledgement is critical to long-term success in high-performance
teams.
- Developing a unique selling proposition.Mosaic's team
collectively developed their unique selling proposition (a must for
successful sales!) by tying in their breakfast and dessert (ice cream
laced with doughnuts) concept with profits to benefit a charity. This
cause-related marketing strategy was a creative and effective way to
boost sales and inspire goodwill.
- Leadership can emerge from anyone on a team.
Meanwhile, on
the women's team (Apex), there was a leadership vacuum created by
Ivana's incredibly poor leadership. Bradford stepped in to fill the
void. He modeled positive attitude, high energy and creativity for the
struggling, disorganized and inept Apex sales team at a time when they
needed it most.
FAIL
- No facilitation skills by project managers. The candidates
in "The Apprentice" continue to fail in demonstrating facilitation
skills to effectively lead project teams. These basic skills are not
rocket science; they are fundamentals. There are effective methods to
lead a productive brainstorming session. There are also effective team
facilitation methods to analyze, prioritize and evaluate potential
project ideas that, if executed properly, will result in an effective
plan for a team to follow. Yet there is no evidence of this methods
being utilized by "The Apprentice" candidates. Apex spent far too much
time on their ice cream flavor idea and NO time developing an
actionable plan. And forget about a backup/contingency plan.
- No direction or clear expectations of team members.
The Apex project leader, Ivana, did not provide clear structure,
direction, control or order (leadership) for her team. Team members
did not understand their team role or what was expected of them. Trump
was astounded to find that the "best and the brightest" spent three
hours wandering the streets of New York trying to find the other half
of their team -- valuable time lost wandering the streets aimlessly by
a major portion of Apex's resources. On the Mosaic side, why did it
take four team members to buy the doughuts? Hardly a good use of team
resources, talent and skills.
- Poor sales aptitude and attitude.
Pamela demonstrated
her lack of sales ability or charm by flatly selling ice cream with
little or no affect. Her lack of sales energy on the streets will not
be tolerated -- Trump has clearly dictated his demand for high energy
and self-confidence. You can't get the most out of the "best and the
brightest" if their basic needs aren't met.
- Team basics 101: Provide the necessary resources for your
team members to be successful. It shouldn't take a play book to point
out that John's refusal to pay team money to purchase food for his
team, including hypoglycemic Raj, was just plain dumb.
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Think before you speak. Keep your mouth shut. And don't underestimate
Trump. (Take the cue from his two lieutenants, Carolyn and George.) Perhaps the biggest lesson from the second episode was what happened
to Bradford. In case you missed it, here is the instant replay: Bradford
gambled, and in a grandstanding and impulsive (dumb) move, waived his
immunity from being fired. End of story, as in, "You're fired." Bradford
fumbled the ball, could not recover and gave the game away.
| The Report Card |
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Protege:
- Effort --
- Performance --
- Creativity --
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Versacorp:
- Effort --
- Performance --
- Creativity --
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MAUREEN MORIARTY
SPECIAL TO THE SEATTLE POST-INTELLIGENCER
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