1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

EPISODE TWO LESSONS

 

  This week's assignment:

Develop a new flavor of ice cream for Ciao Bella Gelato Ice Cream Company, then go out and sell their new flavor of ice cream. The team that makes the most money wins.

In the boardroom

Back in the boardroom, Ivana blamed her team's loss on the fact that the street vendor had made the team move. But Carolyn countered that Apex ended up not far from Mosaic, so their ultimate location couldn't have been much of a factor. Trump added that he heard that the other team looked good in their uniforms. Ivana said she didn't want to sell sex, but Carolyn countered that the team didn't even look coordinated. Carolyn said that Apex did nothing with dress. Then Bradford spoke up. He said that he was so confident in his performance, that he would be willing to wave his exemption. Trump accepted the offer but told Bradford that it was a "stupid" move. Jennifer M., Sandy and Maria admitted that Ivana hadn't been a strong leader in terms of organizing the group. Ivana countered that she had received incorrect logistical information from Stacie J. George said that the information was only half a block off. He also said that Ivana took too long to decide where to move the carts. When Ivana argued that she took time because she tried to take everyone's input into consideration, George said that it's a leader's job to make decisions. Stacie J. said Ivana did a poor job organizing the team. Ivana shot back that Stacie J. was responsible for serious oversights. Everyone on Apex (except Stacie J., of course) said that Stacie J. should be fired. Ivana decided to take three people with her into the boardroom to face the firing: Stacie J., Bradford and Jennifer C. Outside, in the waiting area, Jennifer C. was annoyed at being brought back into the boardroom since she believed that she was one of the strongest members on the team.

In the boardroom, Carolyn said she leaned toward firing Ivana. George thought that Stacie J. should go. Trump then called the four back into the boardroom. Trump told Ivana that she was a lousy leader. He said that Jennifer C. always seemed to talk at the wrong time. And he said that Stacie J. was hated by all. But, he said that while he thought Bradford was "terrific" and "the best one in the room," Bradford had made a stupid, impulsive and life-altering decision by giving up his exemption. Trump said that it's that kind of single, impulsive decision that can destroy a company. So, Trump fired Bradford. Shocked, Ivana held her face in her hands and repeated, "Oh my God." Bradford, who had started the day by being exempt, was fired.

What happened? How did one of the strongest candidates get axed and two obviously weaker candidates survive? Bradford failed to factor into account a number of critical realities. He forgot the age-old axiom "the game ain't over until it's over." He miscalculated the biggest decision influencer in the boardroom, Trump's ego. If there is anything that "The Apprentice" has shown us (this and last season) is that there is only room for one ego in Trump's boardroom. If you have any doubt about whose that is, just ask Trump. Another clue: the background music of "Here Comes the Emperor" as he makes an entrance! Let's also not forget, Trump is keenly aware that drama, upset and shock factor will win ratings. Bradford forgot this, and it cost him the game.

The best decision is not always the one made -- never underestimate the power of ego to fog clear thinking. Trump made the decision to fire one of the best in the room and leave two clearly inferior candidates.

In Trump's boardroom, any candidate, despite proven leadership achievement, is fair game for the chopping block.


Lessons Learned

How to Make Sound Business Decisions

"Business is all about decisions-decisions you make as an individual, a team member or a team leader. There are considered decisions that come with the luxury of time, like marketing plans and budgets, and then there are other decisions that are thrust upon you and have to be made instantaneously.  Every decision can be important to your business-and your career."

  • Before you make a decision, carefully weigh the risks and rewards. Don't act, or react, without giving thought to the consequences. You want to make thoughtful decisions, not reckless ones.
  • Don't let your emotions influence your decisions. Too often, such decisions will be wrong-and regretted. After you have spoken, you may find yourself either backtracking or trapped.
  • Seek balance and moderation in your decisions. You don't want to be known as someone who is indecisive or is impulsive. Colleagues expect decisions to be made-it can be frustrating not knowing what course to take-but they also respect someone who listens and weighs information before making a decision.
  • Make decisions for the right reason. If you are in a position of strength, watch that one of your subsequent decisions won't actually diminish your power. Don't jeopardize yourself or your team out of bravado or to impress others with a grand gesture. Make decisions for the right reasons-weighing a fleeting moment of glory against the long-term consequences. Picture the worst-case scenario.
  • Compensate for your personal decision-making biases. Are you a 'numbers' person or a 'big picture' person? Do you look for the quick-fix or a long-term solution? Improve the quality of your decisions by better understanding yourself.
  • Practice the 80/20 rule. Recognize that 80 percent of the information you will need to make a good decision generally can be assembled in a relatively short time. Don't wait for the remaining 20 percent-in most instances, it isn't likely to change the situation.
  • Develop quiet confidence in your decision-making ability. The more decisions you make, likely the better they will be. Most professional decisions don't require Solomon-like wisdom, but they do require that you weigh the facts and understand the individuals involved. When you make the wrong decision, you need to be flexible enough to change direction.
  • As a leader, you are expected to make decisions. Teams need the clarity that decisions bring...even if the leader's decision is to postpone one for awhile. Team leaders often make the strategic decisions and rely on team members for the tactical ones.

PASS

  • Role clarification. Kelly, leader of the men's team (Mosaic), provided clear structure and order for his team, showcasing his military leadership experience. He began by establishing defined sales and flavor-selection teams -- with team members assigned based on individual talent and skills -- brilliant!
     
  • Marking and celebrating short-term wins. Kelly, who looks to be one of Trump's stronger candidates at this point, expressed public gratitude for the good work of his team. Celebration and acknowledgement is critical to long-term success in high-performance teams.
     
  • Developing a unique selling proposition.Mosaic's team collectively developed their unique selling proposition (a must for successful sales!) by tying in their breakfast and dessert (ice cream laced with doughnuts) concept with profits to benefit a charity. This cause-related marketing strategy was a creative and effective way to boost sales and inspire goodwill.
     
  • Leadership can emerge from anyone on a team. Meanwhile, on the women's team (Apex), there was a leadership vacuum created by Ivana's incredibly poor leadership. Bradford stepped in to fill the void. He modeled positive attitude, high energy and creativity for the struggling, disorganized and inept Apex sales team at a time when they needed it most.

    FAIL

  • No facilitation skills by project managers. The candidates in "The Apprentice" continue to fail in demonstrating facilitation skills to effectively lead project teams. These basic skills are not rocket science; they are fundamentals. There are effective methods to lead a productive brainstorming session. There are also effective team facilitation methods to analyze, prioritize and evaluate potential project ideas that, if executed properly, will result in an effective plan for a team to follow. Yet there is no evidence of this methods being utilized by "The Apprentice" candidates. Apex spent far too much time on their ice cream flavor idea and NO time developing an actionable plan. And forget about a backup/contingency plan.
     
  • No direction or clear expectations of team members.  The Apex project leader, Ivana, did not provide clear structure, direction, control or order (leadership) for her team. Team members did not understand their team role or what was expected of them. Trump was astounded to find that the "best and the brightest" spent three hours wandering the streets of New York trying to find the other half of their team -- valuable time lost wandering the streets aimlessly by a major portion of Apex's resources. On the Mosaic side, why did it take four team members to buy the doughuts? Hardly a good use of team resources, talent and skills.
     
  • Poor sales aptitude and attitude.  Pamela demonstrated her lack of sales ability or charm by flatly selling ice cream with little or no affect. Her lack of sales energy on the streets will not be tolerated -- Trump has clearly dictated his demand for high energy and self-confidence. You can't get the most out of the "best and the brightest" if their basic needs aren't met.
     
  • Team basics 101: Provide the necessary resources for your team members to be successful. It shouldn't take a play book to point out that John's refusal to pay team money to purchase food for his team, including hypoglycemic Raj, was just plain dumb.
     
  • Think before you speak. Keep your mouth shut. And don't underestimate Trump. (Take the cue from his two lieutenants, Carolyn and George.)  Perhaps the biggest lesson from the second episode was what happened to Bradford. In case you missed it, here is the instant replay: Bradford gambled, and in a grandstanding and impulsive (dumb) move, waived his immunity from being fired. End of story, as in, "You're fired." Bradford fumbled the ball, could not recover and gave the game away.


The Report Card
Team Apex
Team Mosaic
Protege:
  • Effort --
  • Performance --
  • Creativity --


 
Versacorp:
  • Effort --
  • Performance --
  • Creativity --


 

MAUREEN MORIARTY
SPECIAL TO THE SEATTLE POST-INTELLIGENCER

 

 

LESSONS LEARNED